How to Perform an A/B Test on Your Website

a-b website testingThere is a litany of ways to A/B test on your website, and it’s always interesting to see the crazy success stories from small or off-the-wall changes.

  • Two magical words near a signup button (“It’s free”) increase conversions by 28 percent
  • Changing a single word in a call-to-action increases clickthroughs by 161 percent
  • Landing page changes quadruple opt-in rate
  • (My personal favorite) A Mad-Libs-style form increases conversions 25 to 40 percent

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