The True Purpose of a Website | Web Design Journey

the-true-purpose-of-a-website

Each page on your site and each aspect of each page should be created with the idea of influencing the reader and drawing them deeper and deeper in, leading them to a call to action. The deeper in they go, the more time they have invested and the more influence you have already had on them, and the more likely they are to take your call to action.
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