Google Keyword ‘(Not Provided)’: How to Move Forward – Search Engine Watch (#SEW)
In the past, keyword level analytics data has been the focus of this type of analysis and therefore has been critical in accomplishing these goals. In the absence of this data, based on the new Google changes, new metrics will need to be prioritized for these purposes.
While these new metrics aren’t as accurate as keyword level data, they do provide a solid alternative to understanding SEO performance.
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