Content Marketing Is The Top Marketing Priority of 2014 | B2B Marketing Insider
Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies.
According to the report, Content Marketing is the top priority for 36% of marketers in 2014.
This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014.
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