Homepage Sliders on B2B Websites: Bad For SEO, Bad For Usability
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Most have these 4 SEO Issues: multiple h1 headings, Flash usage, slow page load speed and shallow content.
Another issue is usability.
1) Nobody Clicks On The Carousels
2) Content Is Pushed Below The Fold
3) The Megaphone Effect – too much attention-stealing real estate
4) Confusing Objectives – flips from one idea to another