Repairing What the Google Penguin Algorithm Change Did to Your Website

The Google Penguin algorithm change may not have entirely destroyed SEO, but it certainly did alter it. Before Penguin you just backlink your five main keywords and let it battle every day until your website ranked. Now we have to perform much more observantly to keep link profiles looking natural to Google.

One of the situatons unavoidable from this is that there have been occurances of false positives. This is where a site looks to have been penalised, regardless of not using any of the methods featured by Google. To help remedy this, Google has a form that you can fill in to declare either your own site or another site which shows to have been wrongfully penalised as a result of the Penguin update.

To realize what the algorithm change was all about and what can be done, the following was discovered:

Google has started penalizing sites that are over optimized for their keywords. This includes both on-site as well as off-site search terms.

Since the Penguin algorithm was dispatched, we are noticing a vast amount of Web 2.0 sites climb to Google page one. But it’s too early to assume whether this is a direction we can rely on or not in the future but as of now it is something we can benefit from, which means a nice increase of traffic for your websites while the Penguin gets allocated.

We know that Google gives rankings to sites that have web 2.0 backlinks in their link profiles. This incorporates sites such as Facebook, Twitter, Squidoo Lenses, and LinkedIn. So when you append these kinds of links to your backlinking curriculum, you’ll obtain a nice social increase which will liken to increased Google rankings.

When linking straightforward to your main site you have to add a number of supplementary keywords to the anchor text as well as social qualifiers such as “click here”, “check them out”, and additionally using the domain itself ( as a keyword. Doing all this weakens the amount of link juice going out to your principal keywords, which slows the operation down quite a bit, but it doesn’t totally quench the process.

SEO was never an automated process where you can input search phrases into a generator and have your site advanced to page one within a day or so. Now post penguin it just doesn’t happen. So the first change necessary after the Penguin is to add the subjective keywords and social qualifiers to the anchor text.

But THERE IS a way to speed your Google Penguin repair without setting off the “Google alarm.

The second change, is to add layered web 2.0 links into the mix. What you need is to obtain 30 or so web 2.0 pages, and use one of your five primary keywords on each page, then begin linking the web 2.0 pages with a wide assortment of contrasting links to increase the link juice to flow from the web 2.0 page to your anchor texts.

This method will take some time; there is no way around it. But the good news is that this will work post Penguin; it just involves more time.

Also Penguin also has a lot to do with on page seo as well. Which is why you need to examine your site and fix things that will no longer work.

For on-site SEO: remove your keywords from your meta tags, site title, site description, H tags, alt text on your images, and minimizing your keyword usage to under one percent for any given page you are trying to obtain rankings. There is also a constituent that sites without copy on the upper fold have been hit hard as well, not to mention the detrement that you may possibly be using frames as well. I also recommend using WordPress, as there’s a lot of plugins that will streamline many of your SEO functions. If this is a bit much for you, just contact Steve at
For off-site SEO: contact Steve at

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