Renewable Energy Systems VS Fuel and Energy Savings Products

HOLY SMOKES – WE HAD IT WRONG – ALL THIS TIME!!

The above chart is from Google Insights for Search, which can help you determine which messages resonate best. For example, we used fuel savings products, green energy solutions, free green energy, renewable energy systems, and clean energy solutions for this graph, and discovered that there’s more searches for renewable energy systems.

But yet, I’m not all too convinced that that should be our permanent name. Here’s the averages:

renewable energy systems 77
green energy solutions 57
free green energy 34
clean energy solutions 16
fuel savings products 0

The numbers above reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don’t represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100. Each point on the graph is divided by the highest point, or 100. When Google doesn’t have enough data, 0 is shown. The numbers next to the search terms above the graph are summaries, or totals.

Back-stepping, I want a company name that can be remembered; one that would be easy to brand. So I was playing with the idea to purchase FESP.com. OMG – they want FIVE FIGURES for that!!! But of course, a dot-org or a dot-net is just as beneficial, and for FESP.net, the price is $988.00. But now, after using this VALUABLE tool of Google’s, and summarizing a friendly brand name, I would choose Free Green Energy. What do you think?

Fuel and Energy Savings Products

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